Map Your Marketing

So you ran a digital campaign and in return you are given a confusing report showing the delivery results- typically impressions, clicks, and CTR. Now what do you do with it? What does the report mean about your campaign success and how can you learn from it to improve your marketing strategy? Where did all of the impressions and clicks come from and what story do they tell?

3D mapping tool with heat map shows impression delivery and click distribution

At Enradius, we are taking a deeper dive into reporting data in order to learn about how your audience responded to your campaign, where there was success, and what you can learn about your campaign performance.

What we can track from campaigns has improved, and in addition to seeing impressions and clicks, we can now see where the data served geographically and by audience demographics. We’re using 3D and heat mapping technology to visualize campaign results and easily show comparisons, along with tables and graphs of campaign demographics to tell the campaign story and adjust your marketing strategy going forward.

Visualization of demographic data.

Map shows OTT video views across the region

 

 

 

 

 

 

 

written by Pamela Fasolo, Senior Digital Sales Strategist. For help with your digital media strategy and management, contact pamela@enradius.com.

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Published by: Pamela Fasolo

Pamela Fasolo joined the Enradius team in December 2017 bringing with her nearly 10 years of experience in digital production and strategy. The start of her digital path began all the way back in 2002 when as an undergraduate she launched the first website for her college newspaper and began selling online advertising space for local businesses looking to reach college students. Now with a Master's degree in User Experience and Information Architecture, she understands user behaviors and how campaigns need to be designed for positive results and ROI. She specializes in real estate, automotive, retail, and non-profit verticals.

Categories Mobile Marketing, Sales and MarketingLeave a comment

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